Mary Browns went for a very different approach than the typical food based franchise., and were willing to produce a spot that not only featured finished product, but also behind the scenes footage showcasing the production of the food items offered in store- all deliciously made from scratch! As a result all shooting was done at a Mary Brown's location over the course of three days. The shooting style was primarily very fluid, often combining dolly movement alongside booming and camera operation, to create more engaging food footage.
We’ve never had this much coffee on set in our lives! Second Cup as part of their ambitious new marketing campaign was seeking to develop a series of videos that would help educate people on coffee, all the way from where it’s sourced to how to best taste the coffee yourself. The videos were shot in studio over three days and each featured a different topic in the world of coffee, with a final video showing how to slurp coffee to taste all the awesome flavours.
During the Toronto International Film festival, Deadline was seeking some help with making their press interviews look better than everyone else's ;). Shot over the course of the week on location with a two camera setup, we were able to accommodate many different recognizable faces and help Deadline make some pretty interviews with the stars.
We love telling real stories, with real people. We were very happy to be involved with this project about an incredibly passionate person and her amazing brother and what they are doing to help people who live with Autism.
What do warehouses, blood raves, modded cars and abandoned subway stations have in common? This video. Kill V Maim presented a massive variety of filming challenges ranging from shooting in subway stations, creating a blood rave in a warehouse (yes it’s as messy as it sounds), and the visual effects heavy driving scene in studio.
Every once in awhile we get to go outside and play. The Highlander Brewery was looking for a spot that captured the soul of Northern Ontario. We created small vignettes of what makes the outdoors so great and express Highlander's passion for the North. It didn't hurt that we loved being outside as much as them ;)
This was a lot of fun,! A series of short videos made for the launch of the new Samsung T3. The props for this project were a blast and we deeply enjoyed playing with toys all week and making a huge mess. The colours for the project were set out to be very vibrant and bright to contrast the very controlled and traditional locked off framing, allowing the props to move around wildly throughout the frame. The entire project was shot with minimal crew in studio.
We love The Detox Market. They are incredibly amazing people and are the very best at what they do. As part of a growing collection of videos for their customers, we worked with them to create a style of video to speak directly to their customers and create a platform of useful and honest information for everybody to enjoy.
This was funny, a series of videos featuring some hilarious comedians trying out a selection of Philips female shaving products and sharing their opinions and thoughts as well as legend and folklore involving their past shaving (horror) stories to shine an honest and lighthearted spotlight on what goes on behind locked bathroom doors. To ensure we didn’t miss a second of this candid trial/experiment we filmed using three camera systems to allow for the ladies to play off one another and improvise throughout the day, in the most natural way. This was filmed in studio over the course of one day.
Being kicked out of our home is unfathomable for most us, and it’s particularly tragic when a young person is kicked out on the street for expressing their identity. Egale Canada sought to create awareness to build Canada’s first LGBTQ shelter and crisis center for homeless youth. Over the course of two months, dozens of celebrities and public figures were brought in to step in front of the camera to perform, share stories, and offer their support for the campaign. It’s a shock to be on the receiving end of the hateful words delivered in this video, and it was a taxing process for the actors to get into the necessary mindset to perform.
We love great food and the guys at Bespoke are our favorite place to get stocked up. Bespoke was looking to create a quick video to feature their amazing private dinners they hold on site. What better way to show a wholesome and hearty, farm to table dinner, than to hang out in the kitchen and watch the magic unfold! Filmed in a documentary style on location, we were able to keep up with them as they prepared the meal, and with very minimal lighting, and a little seasoning, follow the courses as they was being prepared.
The Mazda CX5 is a pretty sweet SUV, and the only thing that makes it more awesome is loading it up with a bunch of goodies. This video provided a clean simple overview of some of the cool accessories Mazda owners could kit their car out with. Filmed in studio with minimal crew.
Freewrite set out to create the first smart typewriter and put an end to the very present distractions on modern computers and bring back a more tactile typing experience. The spots for this product set out to showcase this new approach to productivity, by featuring it in a few different situations with different people to show how it could fit into your life. Each video featured a different subject, location and use case for the product to hint at how it could fit into your life. Filmed on location over multiple days in documentary style to add some energy and help motivate the organic feel the spots were aiming for.
ASI Group are the masters at solving problems and building solutions for everything underwater. To showcase their level of commitment to safety and innovation, we created a video to give people an inside look at what makes them so great at what they do! Filmed across multiple locations both on and off shore, the video was shot in a documentary style, working with mostly available light and shot handheld to maintain much needed flexibility in some of the filming locations.
Landmark Cinemas as part of an amazing idea to make their theatre simply the best introduced reclined seating for their cinemas at no extra charge and wanted to make sure everyone knew that. We helped build a simple reveal spot for their new cinema experience.
First Choice Haircutters was gearing up for their “Be the Face” campaign and needed to produce some videos to spread the word that the hunt was on for this year’s winners. The videos were filmed on location with minimal crew and shiny hair.
A short documentary about a deaf horse jockey and his journey of being allowed to attend school to continue his passion, and his unique relationship with horses which his disability allowed him to grow. Shot over the course of a year, footage was shot primarily here in Ontario with some shot in Alberta. The colours were given a very organic and rich look while maintaining shadow detail. Primarily handheld shooting, with available light.
Mizuno Running created a series of videos to showcase some of their new products and what they are doing to produce the best products possible for their very knowledgeable customers. The videos both featured a product and a subject who uses it, letting the customer ultimately communicate why the shoe works for them and what they love about it. Filmed on location, with available light.
The Molsonmobile was in town and they just had to shoot a little social spot with it.
We love this stuff, an experiment filming colour dye reacting in different substances combined with toying with editing and sound design to create an eerie, disturbing atmosphere. The colours were treated very aggressively to create extremely vibrant hues. Filmed in studio.
For father's day this year Philips wanted to remind everyone that despite dads jokes needing some work, he’s still the best and deserves the best, most heartwarming...shave. See what they did there? To get this message across we had a series of little tiny humans tell us their favorite dad jokes, and that even though the jokes aren’t so good, he still is. Colour for the project was to be very much a reflection of Philips brand colours, having a crisp and colourful look. This was filmed in studio with a two camera setup.
Highliner is getting pretty social, as a result we are helping produce their content for their social media presence.
Slate is a small company that brings previously forgotten items back to life in new and interesting ways. The concept was to focus on the steps and work done to resurrect forgotten items and breathe new life into them. Filmed primarily static and with available light on location.
A narrative film set inside a seniors’ home, about a woman with Alzheimers, who encounters a man who claims to be her husband and the beautiful moment they have together. Filmed in studio over a week, primarily on dolly. The colour was kept very dark and unrevealing to help develop a sense of confusion to allow the audience to follow the very real experiences of the main character, the woman suffering from Alzheimer's.
What can we say about medium format...
A short documentary about space, and what drives people’s fascination with it. Filmed over the course of a month, this short presented a very large variety of visuals ranging from interviews, to narrative re-creations, as well as underwater filming. This one was loads of fun, also learned to Scuba.
ZUB is a Swiss based company specializing in motor controllers which serve to manufacture the motor controllers that are used later to manufacture everything from your car to your not car. The video showcases some of the many systems and devices that their product can manage as well as the sheer number of things the little box can do at once. Simply stated, it's quite a little multi tasker. Filmed on location in Lucerne Switzerland with bellies full of cheese and chocolate.
Documentary footage of a dog sledding facility; showcasing the treatment of the animals in the off- season. Filmed on location with available light.
We don’t remember much from this shoot to be honest. Some crazy footage of a block party held in Toronto. Filmed in a “run and gun” style with available light.